This page documents how a WikiSEO article is actually made — from the first question to publication and ongoing maintenance. It sits alongside our editorial policy and explains the “how” behind our standards.
Short version
Every article follows the same path: understand the real search intent, check whether we already cover it, research primary sources, draft, fact-check, add genuine value beyond a generic summary, link it into the wider site, and review it on a schedule. Nothing is published just because a keyword exists.
Our process, step by step
- Intent first. We start from the actual question or job a reader has, not from a keyword string. A single topic can hide several different intents, and we write for the specific one.
- Existing-coverage check. Before creating anything new, we check whether WikiSEO already answers that intent. If it does, we improve the existing page rather than publishing a near-duplicate that would compete with it.
- Source research. We gather primary and authoritative sources — official Wikipedia/Wikimedia, Google Search Central, WordPress documentation, and reputable reporting — before drafting, and note exact dates for anything time-sensitive.
- Drafting. We write in plain language, structured so the answer comes first and the detail follows.
- Fact-checking. Claims are verified against the sources gathered. We remove anything we cannot support.
- Information gain. We ask what this page adds beyond what is already freely available — a framework, a comparison, a checklist, a documented workflow, or honest first-hand analysis. If a page only rewrites what exists elsewhere, we reconsider whether it should exist.
- Internal linking. We connect each article to the related guides, pillar pages, and — only where relevant — the appropriate service.
- Metadata and structured data. Titles, descriptions, and schema are written to describe the visible page accurately, never to stuff keywords or imply things the page does not contain.
- Editorial review. A final human review checks accuracy, usefulness, tone, and whether the page genuinely satisfies the reader before it goes live.
- Maintenance. Important pages are scheduled for review and updated when the underlying facts change.
Sources, in order of preference
- Official documentation and policy (Wikimedia/Wikipedia, Google Search Central, WordPress.org)
- Primary announcements with exact dates
- Academic, government, and standards sources where relevant
- Established, independent journalism and reputable industry publications
We never fabricate citations, statistics, or quotes.
Publication dates vs. updates
We distinguish between the date a page was first published and the date it was last substantially updated. We do not back-date articles or manipulate dates to appear more authoritative or fresher than they are. When a page discusses history — for example how Wikipedia or SEO changed between 2020 and 2026 — that history lives in the content; it does not change when the page itself was written.
Handling fast-moving topics
For subjects that change quickly — Google algorithm updates, AI search behaviour, Wikipedia policy — we cite the specific announcement and date rather than vague phrases like “recently.” When the situation changes, we update the page and its last-updated date.
Found something we should fix or refresh? Please use our corrections page.